HERITAGE & CRAFTSMANSHIP

Our Craft

A Love for the Hands That Make

For over 25 years, we have lived and worked around garments.

OUR HERITAGE

A Love for the Hands That Make

And if those years have taught us anything, it is that the beauty of a garment is often found in the things you cannot immediately see - the time taken to make it, the knowledge passed from one hand to another, the character of the fabric and the little imperfections that tell you it was made by a person.

India has an extraordinary craft vocabulary. Every region has its own stories, materials, colours and ways of making.

At KishoriJu, we bring some of these traditions into our world - not to recreate them exactly as they have always been, but to understand them, respect them and give them a place in contemporary dressing.

These are some of the crafts that inspire our work.

INDIAN ART FORM

Warli

Simple lines. Figures. Stories.

Warli is a tribal art tradition from Maharashtra, traditionally created using simple geometric forms to depict everyday life, nature, celebrations and community.

What draws us to Warli is its honesty. There is no excess - just lines, movement and stories.

We love bringing that simplicity into a contemporary context, allowing an art form born from everyday life to become part of something women can wear and carry forward.

Warli
Blue Poetry
INDIAN ART FORM

Blue Poetry

There is something almost magical about indigo.

Its deep blue has been part of India’s textile history for centuries, and its beauty changes with every wash, every fold and every piece of fabric it touches.

Indigo is not always perfectly uniform - and that is precisely what makes it beautiful.

The depth of the colour, the variations and the natural character of the dye give every piece its own personality.

INDIAN ART FORM

Kalamkari

Kalamkari literally carries the idea of drawing with a pen.

Traditionally practised in parts of Andhra Pradesh and Telangana, Kalamkari is known for intricate hand-drawn and hand-painted motifs, often inspired by nature, mythology and storytelling.

What fascinates us is the patience behind it.

A piece of fabric slowly becomes a canvas, and every line contributes to a larger story.

At KishoriJu, we look at Kalamkari not just as a print or surface design, but as a living storytelling tradition.

Kalamkari
Banjara
INDIAN ART FORM

Banjara

Colourful, expressive and full of character.

Banjara embroidery is known for its vibrant use of colour, intricate stitches, mirrors, beads and embellishments. Traditionally associated with the Banjara communities of India, the craft reflects a strong sense of identity and celebration.

There is an unmistakable joy in Banjara work.

It reminds us that craft doesn’t always have to be quiet or restrained. Sometimes, it can be bold, colourful and unapologetically full of life.

INDIAN ART FORM

Airawat

Airawat is a beautiful expression of India’s textile and embroidery traditions, known for its distinctive decorative detailing and rich visual character.

For us, what makes such regional traditions special is the knowledge embedded within them - techniques shaped over generations and adapted by skilled hands.

We approach these crafts with curiosity and respect, allowing their character to inform contemporary pieces without losing their identity.

Airawat
Chikankari
INDIAN ART FORM

Chikankari

Few crafts speak of delicacy quite like Chikankari.

Originating in Lucknow, Chikankari is a refined form of hand embroidery known for its fine stitches and intricate patterns.

Its beauty is subtle.

You notice the texture before you notice the embroidery. You see the light catching the thread, the tiny variations created by the hand and the quiet amount of work that goes into every piece.

It is an art form that doesn’t need to be loud to be luxurious.

INDIAN ART FORM

Pashmina

Pashmina is less about embellishment and more about the extraordinary material itself.

Known for its exceptional softness and warmth, genuine pashmina comes from the fine undercoat of Himalayan goats and has been closely associated with Kashmir’s textile heritage.

There is a certain quiet luxury to it.

The softness. The warmth. The way it falls.

For us, pashmina represents a different side of Indian craftsmanship - where the beauty lies in the material, the skill of the maker and the time taken to create something truly special.

Pashmina
Kantha
INDIAN ART FORM

Kantha

Kantha began with something beautifully simple: making something useful from what already existed.

Traditionally associated with Bengal, Kantha embroidery uses simple running stitches to create patterns and stories on layers of fabric.

Its charm lies in its informality.

The stitches are not meant to look mechanical. They move with the hand, creating texture and individuality.

Kantha reminds us that craft can come from resourcefulness, memory and everyday life - and still become something incredibly beautiful.

INDIAN ART FORM

Phulkari

Phulkari means “flower work,” and the name says much about its spirit.

A traditional embroidery of Punjab, Phulkari is known for vibrant threadwork, geometric floral patterns and the distinctive way embroidery transforms the surface of a fabric.

Historically, it was deeply connected to women’s lives - made for celebrations, ceremonies and important moments.

We love that connection.

Because clothes have always been more than clothes. They hold memories, mark occasions and become part of people’s stories.

Phulkari
OUR PHILOSOPHY

More Than a Technique

Each of these crafts comes from a different place.

Different communities.

Different materials.

Different histories.

Different hands.

But they share something important - time, skill and human touch.

At KishoriJu, we don’t believe in hiding that human touch in the pursuit of perfect uniformity.

A stitch that sits slightly differently.

A variation in colour.

A texture that isn’t exactly the same from one piece to another.

These are not things we want to erase.

They are reminders that someone sat down and made this.

LIVING TRADITION

Keeping Craft in Conversation

We believe preserving Indian craft doesn’t mean keeping it locked in the past.

Craft survives when it is used.

-When it is worn.
-When it is appreciated.
-When a younger woman discovers it.
-When an artisan gets to keep practising it.
-When an old technique finds a new form.

That is what we hope KishoriJu can be part of.

Taking something deeply rooted in India and allowing it to travel - into contemporary wardrobes, different cities and different generations.

Because craft is not just where a garment comes from.

It is a part of what gives the garment its soul.